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Identiv Partners with NHL’s Nashville Predators to Give Unique Experience to Fans

NFC-enabled tags were embedded in limited-edition jerseys of retired Nashville goalie Pekka Rinne, allowing access to specialized digital content.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Sports fans love their teams, often looking to collect memorabilia of their favorite players as well as following whatever news they can gather. Thanks to Identiv, there are new digital connections being made between teams and their fans. Working with the National Hockey League’s (NHL) Nashville Predators and CollectID, which specializes on jersey experiences, Identiv created NFC-enabled tags that were embedded in the 500 limited-edition jerseys of recently retired Nashville goalie Pekka Rinn...

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